Attracting Our Target Audience (Oliver Jewers)

When creating and advertising our film, in order to gain as much support and to bring in as large an audience as possible, we will most definitely have to take into account our target audience and the best ways that we can advertise our project to them.
Our research into our audience and certification for our film has left us with the conclusion that our target market will be of people aged 16 and above who are mostly males. This means that in order to reach them through advertising, we will have to target parts of the media that are most widely used by our target market.

Social Media
A platform used very widely by our target market, I believe that this is the primary way in which we will be able to reach our audience. Our marketing would consist of setting up various social media accounts (Twitter, Instagram etc). This would allow us to advertise the films through showing trailers, news and posts that would involve and show the public what the film is all about. It is a very cheap way of advertising as social media accounts are free, however we could also put money towards advertising our film across social media.



YouTube
This too is a widely used by our target market and would be a great way of getting our film out to a number of viewers. It provides a basis for which we could display the films teasers, trailers and potentially things such as interviews which could further involve audiences and advertise the film. In addition to this we could also invest into showing adverts for films on the site which would reach out to an even larger audience as more people would see the trailer.

These are some of the social medias and platforms we will use to promote our films, they will be a foundation to put news and trailers about the film, as well as promotional material such as photos and interviews.

Press
Due to our appeal to the niche audience, I think that we would have to take into account the number of film fans and critics we would have to reach in order to give our film the boost that it needs from this kind of audience. Therefore I think that press advertising and putting our film into programmes, magazines and potentially newspapers would allow us to reach this vital market to our film.

Another way in which we could attract our audiences is through the content of the film itself. An example of this is that many of the characters in the film will be young such as many of the rebels, they will play a large part in the story and therefore it would involve younger audiences. We will also use older characters and memorable actors which would involve older audiences who would want to see the film so they can see these well known actors in a new film based in Britain.

Potential young British actors we could use in our piece.

The film being set in Britain (more specifically - London) would be a great way to attract British audiences as a large mainstream film set in London is a rare occurrence, therefore many British audiences would be curious and interested in what may occur that has been filmed and is set in their local area. Therefore, they may want to see the film.

London is a likely filming location of our piece.

Oliver Jewers