To have a logo that we could agree on, i needed to inform my group members as to the developments i made to our logo as i came up with every draft. This was good because now, it is visible that the progression made between the first logo, and the last logo is much better, and if i had left the logo as the first draft without feedback, it could have looked much worse.
In terms of design, we wanted our institutional logo to look professional, but also look like it was from a mainstream company. Unlike most mainstream institutional logos, this logo is not animated. Generally speaking, huge institutional, mainstream logos are animated, such as universals logo, or paramount, but because it wouldn't look professional if we animated our logo, we decided not to.
As far as taking in to consideration is concerned, we have come up with some ideas as to how it can be animated, such as moving the letters in to place to form the logo, or making the logo wobble a bit, like a wave, but we discarded these ideas as they would make the logo instantly look unprofessional.
Here are some of the examples of what I mean by mainstream animated institutional logos:
Universal Pictures (2013) (HD)
Paramount Pictures 100th Anniversary (2012) (HD)
In no way am i saying that these logos that i gave as an example are bad, but i'm using them as a comparison in quality and design, and how animating our logo will never come out with a result such as this (not without serious practice, anyway).
Our logo progression
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| Stinky Sock productions logo 1 |
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| Stinky Sock productions logo 3 |
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| Stinky Sock productions logo 2 |
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| Stinky Sock productions logo 4 |
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| Stinky Sock productions logo 5 |
This shows the main progression of changes that happened to our logo whilst i was initially designing it. I had my group members advice to take in to account when i designed this logo as well. for example, one of the biggest changes made was colour, and that was because certain colours will look better and look natural with a black and white filter. Another large change was the font, and how it went from completely different font styles and being stretched, to a rather defined, unstretched font style that looked more professional.
Conclusion
I think the decision from all of us to not make the logo animated was a good idea as it would take up so much time, especially making it look professional and unique to us. I also think that this blog post justifies this decision, especially as most mainstream logos are animated but ours isn't.
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